chef de produits
  • Home
    • Chef de Produit
    • Tout sur le marketing
    • Les nouveaux marketing
    • USE CASE lab
    • SCRUM
    • WEB3
    • NOTE
  • Cours
    • Use Case / Workshop
    • GEM MASTER MSc Marketing
    • EBS 5 CP
    • EBS 4 Digital
    • MSD DBS Pratical
    • GEM MMC
    • Samsung
    • SAFRAN
    • GEM MTIR
    • GEM MSI
    • MEXC
  • Matière
    • CP / PM
    • Marketing Digital
    • SEO SEA --> SEARCH SEM SIX
    • Digital Marketing Strategy
    • CONTENT marketing
    • Les outils du digital et de l'IA
    • Digital Mindset
    • Modern Marketing Factory
    • Transformation Digital
    • Compétence de demain
    • BigTech Hyperscaler Magnificent7 et la France
    • Stratégies digitales
    • Data 4 ALL
    • AI 4 ALL
    • Marketing Research
    • La programmation
    • Technique de l'étude de cas en marketing
  • Livre
    • Fonction chef de produit
    • Le marketing digital de @ à Z
    • Article Substack
  • Vidéo
    • Chaine YouTube
    • Digital Mindset 2023
    • Trailer conférence ProMarketing
    • Digital Mindset 2022
    • Web Design
    • #MDAZ les corrigés du livre - Le marketing digital de @ à Z
    • MDAZ conclusion
  • WorkShop
    • Use Case / Workshop
    • SLIP
    • RobinHood
    • DEMO DAY
    • Musicon
    • Working Backwards
    • Creator Economy
    • SWILE
    • QUEUE-API
    • #MDAZ les corrigés du livre - Le marketing digital de @ à Z
  • NewsLetter
DM

DIGITALSTRATEGY

Digital marketing strategy



06 80 43 29 05
hubert@kratiroff.com

Digital Marketing Strategy

No strategy, no business
Even if CULTURE eats strategy for breakfast*... strategy is still the best way to perform and grow a business.

Two main things :
1/ always define an objective before a strategy
2/ always build a 3 phases plan for a strategy**

* Peter Drucker used to say that Culture eats strategy for breakfast, lunch and dinner! Meaning that a shared strategy is better than a brilliant one.
** The worst plan is: 1/preparation - 2/ conquest - 3/ consolidation

DIGITALSTRATEGY






Workshop / Use-Case for STRATEGY

1

STRATEGY Flip Card ...

With the flip card template below, imagine 3 flip cards about strategy with one word or question and the proper answer on the back. Send your proposal by email at hubert@kratiroff.com
You will have the pleasure to see the whole class learning on your material!

2

« Advertising is the price companies pay for being unoriginal »

Can you use this Yves Behar quote and replace unoriginal by a one of the Strategic Point you've learn
Try to imagine 5 possibilities... and explain each in one sentence

3

Quote the BOOK 1

Download the DIGITALSTRATEGY BOOK, find a quote, illustrate the quote and draw a picture with the quote illustrated and the proper reference (APA Style).
Please find an inspirational image from unsplash, representing what strategy means to you, and use it in background

DIGITALSTRATEGY-BOOK1

4

Quote another BOOK 2

Download the DIGITALSTRATEGY2 BOOK, find a quote, illustrate the quote and draw a picture with the quote illustrated and the proper reference (APA Style).
please use an inspirational image from unsplash, representing what strategy means to you

DIGITALSTRATEGY BOOK2



5

Strategic Taxonomy

Imagine a complete mind map with all the words in the list below.
Before drawing your taxonomy, you will have to find, imagine, invent the names of the main branches.
List of word
You can use Whimscal from scratch or any mindmap tools you master (Xmind, Miro, Figma, MindNode).

Go to Whimsical

6

SEARCH-SEM-SIX PLAN EP01

You are a web agency (find a name for your agency and check the domain name is available). Your main client ask you a proposal to develop, grow and expand their business around six pillars : SEO, SEA, ASO, SMO, Local and retail media.
First part : Summarize your understanding of your client with a persona and a description of the business and the goals, the strategy.
Second part : present your 6 propositions around the 6 pillars.

7

WEB AGENCY EP02

Your main client asks you to organize a presentation of your main tools to develop the company.
He insists on you to be innovative and bring new things on the table!

8

Quiz

You will imagine three questions to be asked in the final quiz. It can be any kind of question concerning the strategic class we had on April 24th and 25th. For each question, you will provide a plausible answer.
I will choose the final set of question among your proposition. I will eliminate questions that are : too simple, obvious...
So il you want to have the chance to answer your questions, find the good ones. And the more question I choose from a group, better the grade will be!
Good luck



9

AMZ Working Backwards

Your are into the tech-mobility market. You already have licensed some hardware and software, and your company has invented new techniques (soft and hard) to facilitate mobility in cities and between cities. So far you were a BtoB company.
Your team builds an ecommerce website around the product and you want to become BtoC.
Use the Amazon's method (working backwards) to present your project to be launch in January 2025.
NOTA: if needed and to help your kickoff your can use this company name MOBILAB, and you can focus on this product: electric autonomous shuttle or robot-taxi for 12 people (build on a cybertruck platform).

Find out more

10

Presentation of your fav strat

1/ List 30 digital strategies
2/ Choose 1 (one per groupe)
3/ Six meaningful slides
definition principle interest use-case examples companies using it + storytelling
4/ Presentation to the class

Word List

More

11

Best Book ever

product manager by hubert kratiroff

Free Book


HOME

12

TellMeSomethingIdontKnow

INDIVIDUAL Work
Grade 0 or 20/20



13

Connect 3 concepts

Connect the dots between these 3 concepts and propose your point of view on how they interact, how they are connected, how they converge (or diverge) in two or three paragraphs (min 150 words).

It’s a group work, you can use any tool, including AI, to prepare but during the exercise-test just a single sheet of paper (handwriting only) is allowed.

List of concept

14

ROLE MODELS

100 GEM Master Students answered a quiz question about ROLE MODELS in Dec. 2023.
The question was: "Who are your three role models in marketing and tech for 2023?"

Here are all the answers (wrong and correct), sorted alphabetically
Your questions are the following:

1/ Do you know all these names?
2/ What do you think of these answers, are they appropriate? Who would you choose as 2023 role model in marketing and tech?
3/ Looking at all these answers, what are your conclusions in terms of: the kind of class, the kind of teacher, the level of the students, what are the errors?

List of answers

15

Video 1 on AdTech

Listen carefully to this video. For each technical term, write them on the left column if you know the definition, on the right column if you don't

VIDEO#1

16

Video 2 on AdExchange

Listen carefully to this video. For each technical term, write them on the left column if you know the definition, on the right column if you don't.

VIDEO#2




ECOMMERCE DIGITAL STRATEGY COURSE




EP01 : April 24th - 2024

Slide EP01

1 slide per page

Télécharger

Slide EP01

16 slides per page

Télécharger

Slide EP01

html slideshow

Voir les slides

Slide EP01

Slides HTML + NOTES

Voir les slide/note



Quiz1 : 24 avril 2024

EP02 : April 25th -2024

Slide EP02

1 slide per page

Télécharger

Slide EP02

16 slides per page

Télécharger

Slide EP02

html slideshow

Voir les slides

Slide EP02

Slides HTML + NOTES

Voir les slides avec notes



Quiz2 : April 25th 2024

Go to use case lab
Go to use case lab

EP03 : May 16th -2024
id of Zoom: 727 074 8643

Slide EP03

1 slide per page

DOWNLOAD

Slide EP03

16 slides per page

DOWNLOAD

Slide EP03

html slideshow

Online slides

Slide EP03

Slides HTML + NOTES

Online slides with notes



Quiz3 : May 16th 2024

QUIZ REHEARSAL WITH FLIP CARDS

1

UX CX

physique

web

mobile

sociale

metavers


Must in Search on any algorithm

2

SEARCH = ?
SEO & SAIO + SEA + ASO + SMO + Local + retail media

3

CORE Web Vitals Metrics
Core Web Vitals Metrics

Largest Contentful Paint (LCP)
Interaction To Next Paint (INP)
Cumulative Layout Shift (CLS)

4

SERP ?
Search engine result page
=
The first page the search engine gives when you click “enter”

5

EEAT


Experience, Expertise, Authoritativeness, Trustworthiness

6

Backlink
A link created when one website links to another.
The quality and quantity of the backlinks can help you rank higher in SE.

7

Position zero
42
It’s the best spot in search results, above even the number one organic results.

8

Alt Text
descriptive text added to images to help search engines understand their content

9

What is the purpose of meta tags in SEO?
Meta tags provide information about a web page to search engines and website visitors. Common meta tags include meta titles, meta descriptions, and meta keywords, which can influence a page's ranking and appearance in search results.

10


What is the significance of anchor text in SEO?
Anchor text is the clickable text in a hyperlink. It helps search engines understand the content of the linked page. Relevant and descriptive anchor text can improve the ranking of the linked page for the targeted keywords.

11


M3
Modern Marketing Model
1. Strategy
2. Market Orientation
3. Customer insight
4. Brand & Value
5. Segmentation Targeting
6. Positioning
7. UX / CX & content
8. Distribution
9. Promotion
10. Data and Measurement

12


What is the role of site structure in SEO?
A well-organized site structure makes it easier for search engines to crawl and index your website's content. It also enhances user experience by helping visitors navigate your site more efficiently. A clear site structure can improve SEO by ensuring that important pages are easily accessible and linked together logically.
called sitemap.xml


Hundred of Seo Tools

DIGITALSTRATEGY tool


1/ informations


...
...
...

...

DIGITALSTRATEGY


2/ TOOLS

...

...
...
...
...
...
...

chef de produitkratiroff
 
 
Fait avec passion & ❤   par hubert kratiroff